- Location
- Hamilton, Ontario, Canada
- Bio
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Lance Marwood is a multi-disciplinary communications and strategy expert with over a decade of experience in media, marketing, and project leadership across both corporate and creative sectors. He is the Director of Communications for V13 Media, President and Co-Founder of V13 Promotions and V13 Press, and Managing Partner of V13 Ventures, where he spearheads innovative campaigns and strategic partnerships for artists, authors, and brands.
Lance holds a B.A. in History and English from Toronto Metropolitan University, a Certified Associate in Project Management (CAPM) credential, and is certified by the Canadian Securities Course (CSC), equipping him with cross-functional expertise in both creative and compliance-driven environments. His corporate background includes rapid progression at Mercedes-Benz Financial Services UK, where he advanced from administrative support to Compliance Manager, overseeing complex financial conduct regulations and risk mitigation protocols.
With over 300 published articles as a senior writer for V13 Media, Lance blends editorial authority with operational acumen. He is also the author of Build Your Foundation: Master Your Mindset, Brand, and Career Strategy in the Music Industry and the psychological horror novel The Cherale, showcasing his range across nonfiction and literary fiction.
Lance is particularly skilled in stakeholder communications, editorial leadership, media production, and project management. His collaborative leadership style and entrepreneurial drive make him an ideal partner for interdisciplinary academic projects focused on media, publishing, marketing, or business strategy.
- Companies
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North Vancouver, British Columbia, Canada
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- Categories
- Graphic design Project management Lead generation Copy writing Website development
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Achievements
Recent projects
Automated Client Onboarding System for V13 Promotions & V13 Press
V13 Media Group seeks to enhance its client onboarding process for its V13 Promo and V13 Press services by designing and implementing a fully automated system. The current manual process is time-consuming and prone to errors, leading to inefficiencies and a suboptimal client experience. The goal of this project is to streamline the intake, asset collection, document setup, and communication processes by integrating tools such as Google Drive, Zapier, and Discord. This integration will reduce manual work, improve accuracy, and provide a seamless experience for new clients. The project will allow learners to apply their knowledge of automation tools and workflow optimization, focusing on creating a cohesive system that meets the company's needs.
V13 Store Revenue Boost Strategy
The V13 Store is seeking innovative strategies to enhance its revenue from physical merchandise, apparel, and service offerings. The primary goal of this project is to develop a comprehensive monetization plan that leverages audience insights, pricing strategies, and promotional tactics to drive sales growth. The project will involve conducting an in-depth audience analysis to understand customer preferences and behaviors, optimizing pricing to maximize profitability while remaining competitive, and crafting a promotional strategy that effectively targets potential buyers. Additionally, the project will focus on improving conversion rates by refining product listings and utilizing marketing channels more effectively. The ultimate aim is to create a cohesive strategy that aligns with V13 Store's brand and market position, resulting in increased sales and customer engagement.
V13 Digital Product Sales Funnel Development
The project aims to create and launch a branded sales funnel for V13 Media Group to effectively sell digital products such as templates, ebooks, and guides. By utilizing a low-cost entry model, the project will follow a SamCart-style strategy to attract potential customers. The funnel will integrate free lead magnets to capture email addresses and implement upsell flows to maximize revenue. This initiative seeks to generate passive income while expanding V13's audience base. The project will provide learners with an opportunity to apply their knowledge of digital marketing, sales strategies, and customer engagement techniques. The ultimate goal is to establish a streamlined and efficient sales funnel that enhances V13's digital product sales and audience reach.
Social Commerce Integration for V13 Media
The project aims to enhance V13 Media Group's social media platforms by integrating native eCommerce functionality. The goal is to enable direct shopping experiences on platforms like Instagram, Facebook, and YouTube. This will involve setting up catalog integration, product tagging, and storefront customization to streamline the checkout process. By doing so, V13 Media Group seeks to increase merchandise and product sales directly through social media, providing a seamless shopping experience for users. The project will allow learners to apply their knowledge of digital marketing, eCommerce platforms, and social media strategies. The tasks are closely related and can be completed by a team of learners specializing in digital marketing or eCommerce.