Ideation & Prototype Phases: Wireframes, Prototype for B2B Climate Product

OVERVIEW: The purpose of this project is to create sketches, wireframes, IA and a prototype for a conceptual product based in the Climate & Sustainability sector. Your work will be based on the observation of participant research for a Client who is developing a new product in Geographical Mapping (a.k.a. Geomapping - think Google Maps). Step 1: Review existing requirements Step 2: Sketching and Wireframes: Ideate! Create a lot of sketches. Meet and present ideas. Ideas will be narrowed down then wireframes will be created. Step 3: IA or user flows Based on existing research, sitemap or user flows may be created. Step 4: Click through Prototype (Protopie or Figma) The students will be asked to create an initial click-through prototype of the wireframes for future usability testing.

(Discovery Phase) Research for B2B Product Launch

OVERVIEW: The purpose of this project is to conduct discovery research with internal stakeholders and existing customers for a Client who is developing a new product - ultimately presenting findings and next step recommendations. The research will help the company understand the needs, preferences, behaviors and pain points of their customers and potential customers. The outcome of the research will be a findings report, with a prioritized list of recommendations, affinity map, and empathy map.

Research, User Flows & Wireframes for B2B Product Launch

OVERVIEW: The purpose of this project is to create user flows, personas, and wireframes based on the observation of participant research with internal stakeholders and existing staff for a Client who is developing a new product. Step 1: Research: Attend research sessions, provide recommendations, help to fill in 3 personas. The research will help the company understand the needs, preferences, and behaviors of their customers and potential customers. The outcome of the research will be a findings and a prioritized list of recommendations to implement the next steps (see below) Step 2: User Flows and Wireframes: Based upon user interviews, user flows as well as wireframes will be created. **If there is time** If there is remaining time for the IDP, the students will be asked to create a click-through prototype of the wireframes for future usability testing.

Usability Testing (& possible wireframing) for B2B Product Launch

OVERVIEW: The purpose of this project is to conduct usability research with internal stakeholders and existing customers for a Client who is developing a new product - ultimately presenting findings and next step recommendations. The research will help the company understand the needs, preferences, and behaviors of their customers and potential customers. The outcome of the research will be a findings report, with a prioritized list of recommendations. Additionally, 2 wireframe samples will potentially be created based on user interviews.