Hochoka Retreat Center Marketing Enhancement Project
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Project scope
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Marketing analytics Marketing strategySkills
ibm system p marketing strategies communication data management customer relationship managementThe Hochoka Retreat Center is seeking to enhance its marketing efforts to better reach and engage potential clients. The project involves creating visually appealing flyers that effectively communicate the center's offerings and values. Additionally, a mass texting system needs to be developed to efficiently reach out to potential clients using data from CSV files. The project also includes cleaning and organizing data within the CRM platform to ensure accurate and effective communication. Finally, learners will analyze the results of mass email campaigns sent through the CRM to assess their effectiveness and identify areas for improvement. This project provides an opportunity for learners to apply their knowledge of marketing, data management, and analytics in a real-world setting.
- Design and create promotional flyers for the Hochoka Retreat Center.
- Develop a mass texting system using CSV file data.
- Clean and organize data within the CRM platform.
- Analyze the effectiveness of mass email campaigns using CRM analytics.
The project will result in a set of professionally designed flyers ready for distribution. A functional mass texting system will be implemented, allowing for efficient communication with potential clients. The CRM platform will be updated with clean and organized data, ensuring accurate targeting. A comprehensive report analyzing the results of mass email campaigns will be provided, offering insights and recommendations for future marketing strategies.
- Professionally designed flyers.
- Implemented mass texting system.
- Cleaned and organized CRM data.
- Analytical report on email campaign effectiveness.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
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Diversity and inclusion
Categories highlighting this company’s ownership and values
Community-Focused Indigenous-Owned Minority-Owned Neurodivergent-Owned Rural-Based Small Business Sustainable/green Women-OwnedHochoka Retreat Center offers a place of education and respite for wellness, stress management, trauma recovery and other life changing programs. We have been operating with our lead program healingwithhorses for over 20 years. It is not a horse riding program. One does not even have to be near a horse for the transformation to occur. We have new goals for the farm to include a tiny house living model project; to help people learn how to have a home, live simply, without a huge tethered to mortgage. Another new aspect of our farm is to develop with our curriculum based programs, an outdoor school. We also would like to begin again to facilitate our programs as elective course work to be utilized within Universities within the master's programs for those studying to be therapist or social workers. We want to market home school associations and other alternative learning models for marketing our outdoor learning modules. We also want to place our curriculum onto our website.
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